Subaru is a brand that is most suited dedicated buyers in the Western markets. The best part about it that it only focuses on the particular niche. The automotive division of Fuji Heavy Industries Ltd. (FHI), Subaru focuses on three main facets industrial products, automobile business and aerospace. Traditionally, Subaru is the Japanese name for the Pleiades star cluster also known as “Seven Sisters”. However, the logo of Subaru has six stars that indicate that the seventh is invisible.

History

The roots of Subaru date back to one of the largest aircraft manufacturers of its time, Nakajima Aircraft Company (1917 to 1945). In 1953, FHI expanded and grown it core business activities, and Subaru started its operations in 1958 by introducing “Subaru 360”. Soon, it introduced 4WD passenger vehicles and “Subaru 1000”. Hence, Subaru continued to dominate, introducing products that took the world by storm providing customer satisfaction and “driving enjoyment”.

Current Lineups

Subaru has a whole range of products available in Japan, North America, Oceania, Europe, Middle East, Asia and Japan. The current lineups include Stella, BRZ, Levorg, Exiga, Forester, Impreza, Impreza WRX and Impreza WRX STI.

Future Plans

Subaru has always focused on addressing core environmental issues throughout the world. The advanced policies for include education of employees, recycling and reducing harmful emissions. Also, various initiatives related to the environment has already been taken by Subaru such as decreasing emissions of exhaust gas and needless consumption of fuel.